When nearly half the population lives with a vulnerability characteristic, why are so many products and services still treating vulnerability as the exception rather than the norm? Our new report, "Embedding Vulnerability into Proposition Design" provides a practical framework for embedding inclusion into every stage of proposition development.

Do the same good outcomes appear across different sectors and products? We trial this through the method of buying an ice cream...

Understanding the nature, scale and impacts of vulnerability within your target market takes curiosity, bravery and action - we're here to help

In this blog, we look at embedding the treatment of vulnerable customers into your culture to drive lasting change